Zagreb-based branding agency Fabular has won the most prestigious worldwide rebranding award, the REBRAND 100® Global Award. Their two rebranding projects for the two IT companies rubbed shoulders with the world-renowned brands such as Siemens, Tupperware, Cadillac and Hewlett Packard Enterprise. With this award, the only specialized branding agency in the region, stands as equal with international branding agencies of the likes of FutureBrand, Sigel + Gale, Interbrand and Principals.
“Although this is already the eleventh acknowledgment for our team of brand consultants, and the first for Fabular as an agency, we are happy and proud because we are in the company of international brand agencies. Two wonderful projects have been included in the top 100 and this brings us motivation to continue creating unforgettable branding stories that encourage the creation of positive changes. This year I was also a member of the jury at REBRAND 100® Global Awards. As a small agency director, being in the company of eminent experts from all over the world is a great honor,” said Anja Bauer Minkara, director of brand strategy and creative director at Fabular.
The agency won the Distinction Award for the rebranding of Q, one of the fastest growing IT companies in Central Europe with offices in Zagreb, Belfast, Oslo, Paris and Los Angeles. Although the company achieved top-notch results, the brand was not understandable, so experts from Fabular gave the whole brand a new sense. Taking into account Q’s strengths – the expertise and experience of their personnel who have the answers to the most difficult questions – Fabular created the slogan Whatever the Q, we got the A.
The second award, Merit, was awarded to them for the rebranding of Redok, one of the leading agents in the exchange of electronic documents in Southeast Europe. The old name of the brand had no meaning, and due to insufficiently strong and relevant image they had trouble reaching the target group. Fabular consultants found inspiration in the company CEO and his nothing is impossible attitude. So the brand is now based on creating the feeling of power, omnipotence, and being in the zone, so a new name was created – the Omnizon Networks, with the signature Mission possible.
