Source. Adweek
The Martin Agency has done plenty of experiments with Geico preroll ads from front-loading them with the marketing message so they’re unskippable; fast-forwarding through them to save you time; and crushing them down to a more manageable size.
In the fourth year of their preroll shenanigans, they’re trying something a little different. They’re leaning in to the interruptive nature of the medium, by interrupting their own ads with other ads.
It’s called “Interrupt-a-palooza.” There are six ads total. Here are three of them:
https://www.youtube.com/watch?v=o-JUCmSvHog
https://www.youtube.com/watch?v=1514D68hfjw
https://www.youtube.com/watch?v=oZ3Eix6GRDY
The earlier “Unskippable,” “Fast Forward” and “Crushed” campaigns tried to give the viewer a better preroll experience. “Interrupt-a-palooza” does, too—but in a way that amplifies the normally most annoying aspect of the form. You still have to sit through the 15 seconds, but at least you get a bit of subversive, meta comedy along the way.
