Would you buy Deisel merchandise? Top quality at knockoff prices. No seriously, we swear it’s the real deal! This is exactly the situation that passers-by faced while walking through Canal Street in New York, where an apparently blatant knock off store with the Deisel sign was opened, selling what appears to be Diesel merchandise with a “flaw” in the name.
In fact this was a real store which Diesel and Publicis New York, in collaboration with Publicis Italy, opened ahead of the New York Fashion Week. The store offered a limited line of Diesel clothes with a flaw in its name, at knockoff prices.
Take a look at the video below and see the sceptic shoppers frown upon sellers when they claim it’s the real deal.
The concept perfectly fits the brand’s new direction and platform launched last year, “Go With the Flaw”, which celebrates the flaws in all of us.
Those who dared to buy the goods actually got one-of-a-kind items, specially made by the Diesel design team, brandishing a Deisel mark. Furthermore, this might just be the first authentic knock-off store in the world, and Diesel even commended the Deisel shoppers for being “brave enough to venture off the beaten path to find their own unique style.”
