Ivica Prskalo, the lighthouse keeper from Babac Island, is the first person in Croatia to receive coffee delivered by drone thanks to Franck coffee brand and Bruketa&Žinić&Grey Agency. Namely, the cup of Jubilarna coffee, prepared by Franck’s bartender just for him, was sent from Pašman to Babac by a drone. With this move, Franck became the first coffee maker in Croatia to deliver a coffee this way, with a desire to surprise a coffee lover at a remote place, amid the 25th anniversary of their “little brick” (a nickname for the vacuumed packaging of this coffee brand).
Lighthouse keeper Ivica Prskalo moved to Babac with his family six years ago and lives in a lighthouse built in 1874. Ivica, who cares for the safety of ships and crews by showing them the safe path to harbors, cannot imagine the day without coffee, which was this time delivered to him in a thermos bottle. The freshly prepared coffee flew one nautical mile from Pašman to Babac. This unusual flight was streamed live on social networks and you can see what it looked like at Franck Hrvatska Facebook page.
Franck thus symbolically celebrated its Jubilarna coffee brand, which was first introduced in 1972 and soon became an indispensable part of everyday life in Croatian households. Its current shape, or vacuum packing that earned it the nickname Ciglica (little brick), was created in 1993. On the occasion of 25 years of Ciglice, Franck has developed and recently introduced new flavors of ground coffee, Jubilarna Intense and Jubilarna Sensual, offering a wider range of tastes to coffee lovers.
Project team:
Client: Franck
Agency: Bruketa&Žinić&Grey
Head of Corporate Communications: Ivana Tavra
Marketing Manager: Livija Dević Vuljanić
Senior Brand Manager: Ana-Marija Brodarić
Digital Marketing Coordinator: Snježana Kondić
Barista: Zoran Trkulja
Creative Director: Zrinka Horvat Goodman
Client Relations Director: Maša Ivanov
Project Manager: Dubravka Klepac
Art Director: Andrea Knapić
Copywriter: Nikola Slamić
Event manager: Tomislav Zeljko
Event executive: Dario Oxenham
Senior digital strategist: Iva Bolta
Community manager: Bernarda Amidžić
Community manager: Sonja Žigić
Photographer: Denis Lepur
PR Manager: Jelena Mihelčić
