Drugi jezik na kojem je dostupan ovaj članak: Bosnian
An exceptional campaign by global marketing network FCB for promotion of mobile app Slotomania offers an advert for every minute of the day and night. Each ad is based upon genuine data and unusual facts connected to the moment a game is started.
We can see this campaign on whyitsokaytoplay.com, it has been coordinated by FCB Happines from Brussels with collaboration of 73 FCB advertising agencies from around the world including the regional FCB Afirma based in Belgrade and offices in Zagreb, lead by creative director Veljko Golubovic and copywriters Bozidar Cvetkovic, Slobodan Vujanovic and Ivana Strukelj. There were 14 creative team leaders, 37 creative directors, 142 copywriters and 30 editors who were involved in this process and together they accomplished the campaign in just 8 weeks.
“I’m often asked what the advantage of a global network is. Slotomania is the answer. We needed the help of our agencies from around the world to accomplish such an ambitious idea and we succeeded thanks to a clear strategy and excellent creatives, “said a very proud creative director and leader of FCB Global team, Suzan Kridl (who got her five minutes in the spotlight by creating the five ads for the campaign)