By: Adnan Arnautlija
BRUNO DODIG JOINS DEGORDIAN
Degordian team was recently joined by the new Performance Account Manager, Bruno Dodig!
His title basically means that he will be in charge of collaborating with companies that through digital activities directly improve their sales results and most often come from the healthcare, tourism or financial industry.
As a person who likes creativity and analytics, Bruno has made a great contribution to this role.
But Degordian isn’t stopping there, they are still looking for new members of the team. You can check out the vacancies at: www.degordian.com/careers.
MAGAZINE BREND KULTURA AND SUPERBRANDS CROATIA ORGANIZING FUL KULTURNO PUNKT
For the first time the Interliber fair will include a completely different program, conceived to introduce visitors to the Croatian literary scene through the prism of a brand, and enable them to experience books in one place through all its aspects: an important part of culture, trends and branding. As part of this program, the opening of the competition for the FUL KULTURNO award will be presented, which is intended for the best-branded low-cost event in culture. An exclusive market research on readings in Croatia will also be presented.
FUL KUTURNO punkt is the venue that will gather around forty important guests from the Croatian world of books, and through twenty-five conversations it will treat topics such as: the brand of the literary scene, brand of the publishers, brand of festivals and events, business in culture, readership, and the brand of the authors.
Ful Kulturno punkt will be organized within the Interliber Festival, from 7 to 12 November.
WPP LOWERS EARNINGS FORECASTS AGAIN, SLAMS CANNES LIONS FOR ‘UNACCEPTABLE PRACTICE’
Battling a slowdown in client spending, the world’s largest communications group cut its 2017 growth expectations to zero Tuesday, two months after an earlier downgrade. WPP started the year predicting up to 2 percent growth in net sales, before cutting its forecast to 1 percent in August, and then slashing it again today. Margins are also expected to be flat this year.
On the call, executives discussed the group’s 1.1 percent fall in like-for-like net sales, its main trading measurement, to $4.1 billion for the third quarter of the year. WPP CEO Martin Sorrell talked about the slow conditions that make 2017 “a different kettle of fish” from recent years.
“It’s not Facebook and Google; it’s not consulting; it’s the distortion caused by low interest rates” which has led to low growth, low inflation and limited pricing power, he said, speaking from New York to investors at WPP’s third quarter results presentation in London.
Also on the call, Sorrell accused Ascential, which runs the Cannes International Festival of Creativity, of demanding that one of its agencies enter a separate awards program if it wants a chance to help judge Cannes.
“One of our agencies in Europe has been told that they will only be considered for a position as a judge at Cannes if they enter the Eurobest awards [also run by Ascential],” he said. “We think that’s unacceptable practice.”
The attack on Ascential came right at the end of a presentation that lasted well over two hours.
ADFEST CHAMPIONS CREATIVITY FIRST & ANNOUNCES NEXT YEAR’S DATES AND THEME
ADFEST has announced its dates and theme for next year’s festival of creative ideas. The four-day festival will be held in its spiritual home at PEACH Royal Cliff Resort, Pattaya from 21-24 March 2018.
The theme chosen for the event is “TRANSFORM”, championing how creativity can help businesses connect, succeed and remain relevant in the fast-changing digital economy.
As a non-profit-making entity, ADFEST believes passionately in its role to nurture and support the creative industry in the region and has worked tirelessly to invest in different ways, from its Young Lotus Workshops that encourage and educate new entrants to the industry, to its unique Lotus Roots Awards, which celebrate the richness of ideas that draw from its local cultures.
For the latest news and announcements, visit www.ADFEST.com
UK ADVERTISING DELIVERS STRONGEST H1 ON RECORD
UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982. The record investment highlighted in Advertising Association/WARC Expenditure Report data, published today, has led to an upgraded forecast for 2017 of 3.1% growth, which indicates annual spend in excess of £22bn.
Overall market growth is being driven by increased spend on digital advertising. Digital – defined as internet and digital out of home (DOOH) – accounted for 54% of all advertising spend in the first half of the year, some £5.8bn of a total £10.8bn committed by advertisers.
Mobile growth of 36.1% was the main contributor to a 13.0% rise in internet spend during the quarter. Other digital formats are also performing strongly, including national newsbrands (+7.9%), regional newsbrands (+10.4%), TV broadcaster video-on-demand (+10.6%), digital out of home (+30.4%) and digital advertising formats for radio (+38.9%).
