Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Quarterly profit growth at Dentsu Aegis Network, the owner of Carat and Mcgarrybowen, has slowed further to 3.1% as its EMEA business failed to match last year’s double-digit performance.
The Japanese advertising company’s international business posted organic gross profit growth of 5.8% in Europe, Middle East and Africa in the first quarter of 2017, compared to 10.7% for the same quarter in 2016.
Carat’s billings were down 6%, according to Nielsen billings in the latest Campaign School Report, as the media agency suffered four account losses last year including Asda (£90m) and British Gas (£55m). However, Carat retained Diageo’s £1.6bn global business and Kellogg’s European media account.
EMEA is still Dentsu Aegis’ best performing region, with Asia growing 4.5% in Q1 and the Americas virtually flat at 0.6%.
For the 2016 financial year, parent company Dentsu’s net profit grew 0.5% year on year, with revenues climbing 2.4%.
Dentsu hailed the Nordics, France and Italy as having strong performances in western Europe, while the UK was described as “stable” despite general market uncertainty surrounding Brexit and next month’s General Election.