Source: Adweek
Various folks, ranging from a firefighter and florist to a bowler and boxer, expose some backside cleavage (though nothing overtly NSFW) as Rosemary Clooney’s jaunty “Too Marvelous for Words” plays in the background of this new commercial for Liquid-Plumr from FCB Chicago.
„There’s a Plumr in all of us,“ proclaims the voiceover.
https://youtu.be/r3GZq53S0ng
“By turning a humorous stereotype into a badge of honor, we wanted to portray empowerment and confidence,” Tiffany Leung, the client’s associate brand director, told Adweek.
Will real plumbers feel disrespected by the ad? Who knows, some probably will, but the brand assures they meant no disrespect.
