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Source: Adweek
Brands usually have a tendency to mess up things when they try to play with new memes, but American pancake restaurant chain Denny’s pulled a really good one.
On Wednesday this brand called it’s Twitter followers to zoom in on an image and sent them on a scavanger hunt on the image, one hidden message at a time.
The twist is in the fact that the users didn’t get some lame corporate message as a reward in the end, but a bit deeper message.
In the tweet which you can see below, they called on users to zoom in on the syrup on the pancake and begin the scavenger. We won’t spoil it for you, so if you want to see what it’s about just play along.
zoom in on the syrup pic.twitter.com/omRBupjrXq
— Denny’s (@DennysDiner) March 1, 2017
The post has been retweeted more than 77,000 times at the time of writing this, with more than 100,000 likes, which makes it probably the best tweet ever for this brand.