At the Selected Product of the Year award ceremony held on Friday, 14 October, ABC cream cheese of company Belje was declared the winner in the category of cheese spreads among products from Croatia.
The Selected Product of the Year is a prestigious award, whose winners are selected based on consumer research by one of the world’s largest research companies, ACNielsen, and is awarded to products that most impressed with their functionality and innovation.
The marketing concept was designed 30 years ago in France and currently operates in more than 40 of the most developed countries. This year it was organized for the first time in Croatia, and consumers chose their favorites among 65 products in 21 categories. Project partner, retail chain Konzum, on the shelves of its retail outlets will mark the selected products, and will offer their customers the best products selected by consumers.
“It is a great recognition and honor to be named the best in your category. With this we continue a series of awards that ABC cream cheese regularly wins. We thank the organization of the project and we will proudly wear the label Selected Product of the Year,” said CEO of Belje, Davor Bošnjaković.
ABC fresh cream cheese during its 35 years has kept the original recipe. The secret of its success is in the simplicity, since it is made of only three natural ingredients – milk, cream and a pinch sea salt, without artificial additives and preservatives. This guarantees customers the same high quality that they have recognized, as evidenced by this award.
