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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Courageous, world-changing creativity honoured at the final Cannes Lions Awards Show 2018

‘Palau Pledge’ picks-up three Grands Prix Lions across the week

25/06/2018
in News
3 min read
Courageous, world-changing creativity honoured at the final Cannes Lions Awards Show 2018

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The 65th Cannes Lions International Festival of Creativity closed with a final Awards Show Friday. The evening’s Lions’ winners demonstrated the power of creativity to change behaviours and minds and showcased creatively excellent work for brands and businesses that drives growth, impacts culture and creates a fairer world.

In the Creative Effectiveness Lions, 169 entries were received and 18 Lions awarded: 2 Gold, 6 Silver and 9 Bronze. The Grand Prix went to: ‘Savlon Healthy Hands Chalk Sticks’, by Ogilvy Mumbai, India, for ITC, described by the jury as an authentic cause collaboration that drove results.

In the Film Lions, 2,158 entries were received and 74 Lions awarded: 10 Gold, 20 Silver and 42 Bronze. In this category, two Grands Prix were presented. First one to the campaign ‘It’s Another Tide Ad; It’s a Tide Ad; It’s Yet Another Tide Ad; It’s Yet Another Tide Ad Again’, for Procter & Gamble, by Saatchi & Saatchi, New York, USA.

https://www.youtube.com/watch?v=L4NbT_XQ_eE

The second Grand Prix also went to a P&G campaign, ‘The Talk’ made by BBDO New York, USA:

Damon Jones, Vice President, Global Communications, P&G, said, “This honour reinforces the power and the responsibility of brands to be the courageous change we want and need in the world. We’re humbled that ‘The Talk’ sparked dialogue, opened hearts and changed minds.”

In Glass: The Lion for Change category, 218 entries were received and 11 Lions awarded: 2 Gold, 3 Silver and 5 Bronze. The Grand Prix in this category went to ‘Bloodnormal’, by AMVBBDO, London, United Kingdom, for Essity, for its powerful message that challenges perceptions of female menstruation.

In the Sustainable Development Goals Lions, 898 entries were received and 29 Lions awarded: 3 Gold, 10 Silver and 15 Bronze. The Grand Prix here went to ‘Palau Pledge’, by Host/Havas, Sydney, Australia, for Palau Legacy Project, and this wasn’t the only Grand Prix that this marvelous work picked up.

The Titanium Lions, received 154 entries and 5 Titanium Lions were awarded. The Grand Prix also went to ‘Palau Pledge’, by Host/Havas, Sydney, Australia, for Palau Legacy Project, Australia. ‘Palau Pledge’ also took home a Grand Prix in the Direct Lions, bringing their total Grands Prix to three.

“It won our hearts, not because of the good it did but because of the good it was. If our job is capturing attention and transferring it from mind to heart, ‘Palau Pledge’ was constructed as an incredibly effective vehicle. Truly inspiring work that will have a lasting legacy,” said Titanium Lions Jury president Colleen DeCourcy, Chief Creative Officer, Wieden+Kennedy.

Special awards were also presented on Friday. Agency of the Year went to adam&eveDDB, London; second to AMVBBDO, London; third to BBDO New York.

Network of the Year went to: BBDO Worldwide, second to Ogilvy, third to DDB Worldwide.

Independent Agency of the Year was given to: Jung von Matt, Hamburg; second to Droga5, New York; third to Wieden+Kennedy, London.

Holding Company of the Year was given to: Omnicom, second to WPP, third to Interpublic Group.

The Palme d’Or, presented to the most awarded production company, went to: MJZ, USA in first place; second to Revolver / Will O’Rourke, Australia; third to The Corner Shop, USA.

And Google was named Creative Marketer of the Year, honouring the brand for inspiring innovative marketing of their products and services. Google’s Chief Marketing Officer, Lorraine Twohill collected the award.

Paul Polman, CEO of Unilever collected the Cannes LionHeart Award for his continued commitment to putting long-term, sustainability at the heart of Unilever.

Brothers, Piyush and Prasoon Pandey, were honoured with this year’s Lion of St. Mark award for outstanding contributions to the industry.

The Grand Prix for Good was presented to ‘Project Revoice’, by BWM Dentsu, Sydney, for The ALS Association, Australia.

Young Lions Film Competition winners were announced as: 1st place: Andreas Arnaa, MediaCom Beyond Advertising and Jesper Sichlau, MediaCom, Denmark; 2nd place: Andreas Servan and Martin Ruud Andersen, Knowit Experience, Norway; 3rd place: Elnara Ialaltdinova and Vladimir Vaulin, Zebra Hero, Russia

Young Lions Digital Competition winners were announced as: 1st place: Julian Robert Barrantes and Esteban Molina Vasquez, Madison, Costa Rica; 2nd place: Nicholas Bakshi and Erika Reyes, BETC, France; 3rd place: Shelia Losada Lopez, Publicis and Sara Collazo Duran, Y&R Mex, Mexico

All of the winning work from Cannes Lions is available to view on The Work, lovethework.com.

Tags: adam&eveDDBBBDO New YorkCannes LionsHost/HavasOgilvyPalau PledgeProcter & GambleWieden+Kennedy
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