By: Asja Dupanović Gavrilescu
In the series of interviews that we have prepared for the Media Marketing VIDEO, one of them was with a very interesting man, Oliver Kibblewhite, Head of the Special Projects team at Rewind, which is responsible for anything none standard that the agency produces, anything from Tweetable Vending Machines to Road Legal Deck Chairs.
We used our meeting with this passionate advocate of VR technology to ask him about how VR is changing advertising, and how can it change the way we consume and feel it.
Oliver says VR is able to take you away from the world you are living in without having to rely on your imagination. But it is just one application for the every advancing suit of real-time engine technologies that underpin most of the interactive content we experience across all of our personal and entertainment technology.
Watch the interview and find out why he believes advertising is no longer about story telling, but story living.
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Project Manager: Asja Dupanović Gavrilescu, Media Marketing
Production: GAP FILLER for MMV 2018
Mersel Bujak Creative Director & Executive producer
Video & Editing:
Spektroom
Camera 1: Nikola Blagojević
Camera 2: Sanjin Hadžić
Editing: Dario Marjanović
Intro: Dino Hujić
Filmed at Days of Communications 2018
