Leading CEE/SEE communications and branding consultancy Capital Communications is debuting a new concept, and service package: impact branding. This applies the focus and criteria of impact investing to branding, corporate identity, corporate communications, public affairs, and many other disciplines.
Capital Communications has a 20-year track record of pioneering innovation in branding, IR, and corporate and financial communications in Hungary and CEE/SEE – including work for NGOs and MNCs addressing environmental and social issues. In the course of its work, and through its engagement with the global communications and PR community in Europe, Asia, Africa and elsewhere, Capital Communications has identified the prime importance of social, environmental, ethical and ecological impact for brands, organizations, and corporations – and the need to combine the diverse practices and services in one single concept: impact branding.
“Impact branding combines established and new communications and branding approaches under an important new concept that reflects the critical importance of these target issues in today’s world,” said Gábor Hegyi, founding Managing Director of Capital Communications and former Co-Chair of the World Communications Forum. “Customers, stakeholders, investors, institutions and the public all expect brands and organizations to prioritize social and environmental impact, as shown by global rankings and benchmarks from Fortune’s Change the World list to the UN Sustainable Development Goals. Impact branding provides the structure and tools to combine all these key priorities into a single service offering.”
“Impact branding demonstrates the power of a concept to define and demarcate a whole new area of practice, addressing urgent contemporary concerns,” said Paul Mackintosh, Senior Consultant at Capital Communications. “The pioneers of impact investing have already done the groundwork in developing these concepts and priorities in finance. Capital Communications has built on its own pioneering heritage to apply their work to the wider areas of branding, communications, identity and social practice, in the holistic discipline of impact branding.”
Capital Communications will be offering its impact branding service package to existing and new clients across traditional and new service areas, including brand development, brand communications, corpcomms, social media, IR, CSR, events, campaigns and activities. Capital Communications will also be seeking to partner with organizations and agencies to further develop and roll out the concept and practice of impact branding worldwide.
