Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The winners of the global WARC Innovation Awards, recognising innovative thinking that delivers tangible results, have been revealed, and with all due respect to the Grand Prix and Gold winners, the first project we will mention is the one that is closest to us – Start it Up Slovenia has won Silver in this prestigious global competition.
To remind you, within the Start it Up Slovenia project, agency Formitas BBDO, retailer Spar Interspar and POP TV channel joined forces to help young Slovenian entrepreneurs offer their innovative products to the Slovenian market. It was declared the Best Project of the Adriatic Region in 2016 by Media Marketing in January this year.
Two hours ago, as soon as we received the news from London, we called Mitja Tuškej and Mojca Randl, the alpha and omega of the project Start it Up Slovenia. They had no idea that they won the award. Mitja thought we were congratulating his birthday. Here’s what he said after the initial excitement faded a bit:
“This information is fitting for this day. It’s a holiday in Slovenia, it’s also my birthday, and as the icing on the cake comes this award that means a lot to me, because it includes a complete overview of the innovativeness of the campaign as a whole. It doesn’t single out creativity on its own, as for example is done in Cannes. OK, Cannes Lions are certainly a great thing, but nonetheless, Silver WARC really means a huge lot to me. Really cool! The campaign – which was made in Slovenia, for retail, which by definition is considered something conservative – won the award for innovation … it seems on the verge of impossible! All partners in the project once again proved a key message of the campaign: ‘We can do a lot alone, but together we can do anything!’ This award confirms it’s possible, even in Slovenia!”
As for the other awards, Saatchi & Saatchi Australia took top honours by winning both the Grand Prix and the Product Innovation Special Award for Toyota Land Cruiser.
By installing signal-providing devices in its 4×4 vehicles, the ‘LandCruiser Emergency Network’ innovation for car manufacturer Toyota brought emergency communications to the 5.3 million square kilometres of Australia’s landmass that currently receives no mobile signal.
In addition to the Grand Prix, the 25-strong eminent judging panel of client- and agency-side experts, chaired by Dana Anderson, Senior VP and CMO for Mondelēz International and soon to be CMO of MediaLink, also awarded six Golds, four Silvers, three Bronzes and four more Special Awards recognising specific areas of excellence.
View all the winning case studies here.