Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Lecturers are Predrag Milićević, Head of Business Development and Marketing, RNIDS Foundation, and Ana Pavlović, Digital Account Director, Web Media Agency.
Topics:
Predrag Milićević: Brand’s Net Identity
- What are the elements of brands net identity?
- Why do many say “my” when thinking of something that is someone else’s? Where lays the danger?
- What happens to a brand when their domain is no longer theirs?
- What’s Google’s angle on the internet?
- How to choose an adequate internet domain, and the name of the domain?
- What’s the correlation between a stamp and the domain name?
Ana Pavlović: There’s a secret connection between a brand and a consumer
Are you taking me as your favorite brand, to consume me in sickness and in health… or, how to make the love between a brand and consumer blossom, and how to make every click into a purchase?
- Consumer’s loyalty to a brand = Brand’s loyalty to the consumer
- Different brands – different approaches.
Examples:
DM
- Love is mutual / two-way
- Consumers as brand ambassadors.
- Mechanism (scouts) & Results
Maxi
- Love (almost) doesn’t cost a thing.
- Having fun, and at what cost.
- Mechanism (FB apps) & Results
Maybelline
- Love is (blind)lovely
- Beauty is relative, or, we are all beautiful enough for a cover page.
- Mechanism (microsite app) & Results