Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Božidar Abramović of Omnicom Media Group was elected the new chairman of the Marketing Association of Croatian Chamber of Commerce at its latest session.
“The first goal is to secure better marketing legislation,” said Abramović, who has been at the forefront of Omnia Media Group for 12 years and has a rich marketing career behind him.
“As HGK’s Marketing Association, we can help increase the status of this industry to a higher level, and our strength lies in the synergy with policy makers and access for members,” said Martina Sokač Saraga, Director of Communications Division of HGK.
Marketing Manager at HGK Ana Popovac presented the results of an online research conducted with over 230 members of the Croatian Chamber of Commerce which showed their experiences with marketing agencies.
“About 20 percent of the companies have a dedicated marketing department, but most often it is a single person that deals with this part of the business. One in two companies plan some marketing budget, but it is optimistic that half of the small and 40% of the surveyed micro companies still plan to allocate marketing resources,” explained Popovac, adding that these budgets are distributed equally on promotional materials and services. Two thirds are advertised in the media, primarily online (75 percent).
As a key benefit of collaboration with marketing agencies, respondents singled out expertise, professionalism and knowledge (65%), followed by better visibility and promotion of products and services (50%), while 34% believe that outsourcing of marketing is positive because they don’t have the capacities for it on their own.