Omnicom Media Group agency OMD Worldwide had the best net new business performance of any global media network in 2019 as reported yesterday by COMvergence, the international independent research company.
In the COMvergence Media Agency New Business Barometer report released yesterday, OMD tops the ranking with $2.02b in net new business values.
The agency also led the industry in retention, successfully defending more than $1.2b in business that had been in play in 2019 – approximately a half billion more than its closest competitor.
The COMvergence New Business Barometer completes a trifecta of first place net new business rankings for OMD in 2019, following reports from global consultancy R3 and media agency research company RECMA published earlier this year. Yesterday’s report also bookends the agency’s first place ranking in COMvergence’ s 2019 Global Media Agency Rankings and Billings report published in December, which showed the agency leading the industry with billings of $19.6B ($1.7b more than second ranked agency); and with a growth rate of +6.1% that dramatically outpaced the industry’s flat 0.6% growth rate.
The New Business Barometer report drops as OMD was named Global Media Agency of the Year for the second consecutive year by Adweek, a leading advertising industry publication. The accolade marks the sixth time that OMD has been named Adweek Global Media Agency of the year since 2010.
Commenting on the collective affirmation of OMD’s industry leading performance in 2019, OMD Worldwide CEO Florian Adamski said, “OMD is starting the new decade with greater-than-ever capacity and commitment to delivering better decisions, better ideas and better outcomes – faster – for our clients all around the world.”
OMD Croatia is fully aligned with global OMD standards, taking into account all locally relevant inputs when developing strategies for their clients. OMG Croatia CEO, Božidar Abramović, said, “We respond to our clients needs and do our best to help them align their market presence with the demands of the digital world we live in. 2019 was a big year for us as we made a big step in further developing our agency, widening the scope of our services primarily in the space of digital comms – from content production and its distribution across all available channels, to influencer marketing and social media management. We grew the most in this area of business. I am particularly proud of our team that has never been more diverse in terms of knowledge and skill-sets we have.”
ABOUT OMD
OMD Worldwide is the world’s largest media network with more than 13,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making Better decisions, faster – combining innovation, creativity, empathy and evidence to deliver better business outcomes. Named Adweek’s Global Media Agency of the Year 2019 & 2020, OMD, an Omnicom Media Group agency, is currently ranked the world’s most effective media agency network in the Effie Effectiveness Index.
OMD Croatia was launched in 2006 and is one of the leading media agencies in Croatia today.
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.
