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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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The bar once again rose for PR industry in Croatia: PR Agency of the Year in Croatia is Agency 404

Ante Mrvica takes Grand PRix of HUOJ for Communicator of the Year, and Mario Petrović receives award for the development of PR profession. Event of the Year 2017 is exhibition Croatia is Hrvatska

19/03/2018
in News
3 min read
The bar once again rose for PR industry in Croatia: PR Agency of the Year in Croatia is Agency 404

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Photo: Ana Tkalac Verčić, president of HUOJ and Mario Petrović, winner of the Award for the Development of PR profession

The Grand PRix Award Ceremony of the Croatian Public Relations Association – HUOJ has once again showed that the bar for PR profession Croatia is being set higher each year. Jury of the 11th Grand PRix expressed particular satisfaction with the fact that creative and innovative projects came from a variety of public communication stakeholders – from public administration, NGO’s to companies of all sizes.

Mario Petrović, President of the Board at Millenium promocija agency, and President of the Management Board of the Edward Bernays College for Communication Management, received the Grand PRix award for the development of the profession.

“In addition to professional and managerial contribution to the profession, Petrović is active in the scientific field by publishing scientific papers and participating in professional conferences. He also earned the HUOJ’s special award for combining the concept of higher education and practice. Namely, this concept directly affects the competitiveness of public relations experts when entering the labor market,” said HUOJ President Ana Tkalac Verčič.

Receiving the award, Mario said public relations experts should be more actively involved in the transfer of knowledge to younger generations.

“Through sharing we multiply. We should adhere to this motto in relationships with other agencies, clients, colleagues and students. In the last eighteen years, the public relations industry has experienced tectonic changes. From a small profession unknown to most people, it grew into a great and professional industry. Now, on the eve of 2020, public relations in Croatia are soaring. Even before we’ve been a flagship in this part of Europe, but today we are far more than that. Croatia can now rub shoulders with Western trends, and the professionals who work here are truly people who know their job,” Petrović said on the occasion.

A person who is not professionally engaged in communication, but stood out with their communication in the past year, was Ante Mrvica. The retired Jadrolinija employee, nicknamed the Good Spirit of the Split Ferry Port, received the Grand PRix for the Communicator of the Year.

“Mrvica is a living manual of good communication. Communication should be just like his is – reliable, simple and straightforward with everyone – from passengers to journalists. We would like him to be a model for all those who do jobs similar to that which he did before his retirement last summer,” said Krešimir Macan, president of the jury of 11th Grand PRix.

Photo: Krešimir Macan, president of the jury, and Ante Mrvica, Communicator of the Year

The ceremony showcased short case studies of the thirty-one projects that were shortlisted for Grand PRix awards, and ten of which won the awards.

The Grand PRix for Public Relations in Public Authorities was awarded to the Central Bureau of Statistics and their project Statistics Olympics.

The Grand PRix for Public Relations in the NGO Sector went to Lipa taxpayers association, for their Tax on Real Estate Campaign.

The Grand PRix for Public Relations for Big Trade Companies went to Heineken Croatia and Media Val for their campaign Croatian Barley for Karlovačko Beer.

The Grand PRix for Public Relations for Small and Medium-Sized Enterprises went to the Croatian Radio Karlovac, and their project New Look of the City Media.

The Grand PRix for Socially Responsible Business went to Valamar Riviera and Agency 404, thanks to their donation program Thousand Days on the Adriatic Sea.

Winners in the category Grand PRix for Internal Communication were Heineken Croatia and Media Val for their Office Guru project.

The Grand PRix for Best Adaption of a Global Campaign was awarded to Dialog komunikacije which created the Adidas Runners Zagreb project for adidas Croatia.

The Grand PRix for Political Communication went to agency Vajt and HDZ Zadar for the campaign Branko Dukić – For Zadar every day!

The Grand PRix for Digital Communication went to Coca-Cola Adria and 404 for their project Shake & Take 2.0.

The best event organized last year is the interactive exhibition Croatia is Hrvatska, created by Millenium promocija for Croatia Insurance.

PR Agency of the Year 2017 is Agency 404, which successfully linked public relations with digital marketing and social networks.

Photo: Agency 404

 

Tags: Agency 404Grand PRixHUOJKrešimir MacanMillenium promocijaPRPR Agency of the Year
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