After last year’s marking of the first, very successful decade of work, this year agency Abrakadabra decided to turn a completely new page. As of today, the agency shall operate under the name Komunikacijski laboratorij (Communication Laboratory), and the new name is followed by fresh visual identity with which the agency enters the next period of action.
Rebranding of the agency was primarily driven by long-term strategic business thinking and constant recognition of trends in the industry that are applied in agency’s daily operations. The formation of the Komunikacijski laboratorij is a direct response to the tendency of integration of services in the field of public relations, breaking down the barriers between online and offline communication, as well as increasingly fluid boundaries between industries of public relations, advertising and digital communications.
Manuela Šola, director and owner of the Komunikacijski laboratorij said: “Today’s PR market imposes the integration of services and the combination of traditional and innovative tools as an imperative in managing brands. We, as an agency, have always been among the first to apply new knowledge in our business, and we do so again within the agency. Of course, this isn’t the first time that we do such a thing. Five years ago, we also recognized the tendency of clients to choose agencies that have regional presence, and we accordingly opened an office in Serbia. The decision proved excellent, so now we are working intensively on further expansion.”
Change of name and identity are only a continuation of previous changes and events. Late last year, the agency became the first PR agency to be admitted into membership of the Croatian Association of Communication Agencies (HURA). In addition, earlier this year the sister agency Ping Pong was merged to the Komunikacijski laboratorij as its integral part.
The changes will not stop here, however, and the close future will also bring major shifts. Besides the focus on neighbouring Serbia, this year the agency plans continued expansion of its activities in the region, and in this light plans to open an office in Slovenia by the third quarter of the year, and thus to further open up toward the surrounding markets.
For more information about Komunikacijski laboratorij you can visit www.komunikacijskilaboratorij.com, or contact the agency via email [email protected].
