Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Company Eyeo, owner of one of the most popular ad blocking programs Adblock Plus, has conducted a research that revealed their users are more intent on filtering ads that they are served, rather than outright blocking them.
The research found that users understand the importance of ads for publishers, so 80% of Britons recognised the importance the industry plays in maintaining an internet that is free to use.
The company believes these findings shatter preconceptions that those who turn to adblockers have no regard for publishers’ revenues.
Asked why they’d installed ad-blocking software 71% of respondents cited a desire to avoid advertising while 49% cited security and privacy concerns.
Encouragingly for advertisers the research indicates that internet users would be willing to accept less invasive forms of advertising in return for being given greater control of both the quantity and quality of adverts they see.
In this way publishers who pursue responsible advertising could have an opportunity to reach previously excluded audiences, although the report authors warn publishers who engage in circumvention technologies risk further alienating users.
The survey included 2,000 UK internet users, 878 of whom use ad blocking software.