By: Adnan Arnautlija
WHOSE IS “CEDEVITA” AND WHOSE IS “SMOKI”?
The founder and owner of the Atlantic Grupa, Emil Tedeski, told Tanjug after the lecture at the Faculty of Economics in Belgrade that Cockta, Grand, Smoki, Štark, Cedevita and Argeta, which operate within the Atlantic Grupa, have long overcome national character.
“The Slovenians will say today that Cedevit is ‘their’ brand, although it originates from Croatia, for Smoki, everyone in the whole of the former Yugoslavia says ‘it’s our brand’, and the same goes for Cockta and Argeta… It is a great value for the brand when there’s no flag above it, as consumers across the entire region experience it as their own.”
MLADEN ČORDA IS THE NEW HEAD OF MARKETING AND PR AT OMEGA SOFTWARE
As of this week, Mladen Čorda has joined the Omega Software management team where he will lead the development of marketing strategy and corporate communications.
He comes to this position from RWE Croatia where he has performed a number of responsible positions in marketing and PR in Croatia and Slovenia for the past five years. He got his Master’s degree in Marketing Communication at the Faculty of Economics and Business in Zagreb.
OPEN CALL FOR POSTER DESIGN COMPETITION CITIES FOR PEDESTRIANS!
IPoP – Institute for Spatial Policies in partnership with TAM-TAM Institute announces an international poster design competition on the topic of pedestrian-friendly cities of the future: Cities for Pedestrians! The winning poster design will receive an award of 1,000 EUR. Submission deadline is April 19, 2019.
There is no entry fee for the competition, and it is open to enyone wishing to co-create common living space.
Further information about content, aims, and technical demands are available here.
EXHIBITION BILIĆ_MüLLER: INTERPRETATIONS AT GALLERY HUIU IN PULA CROATIA
The exhibition of graphic designers Dora Bilić and Tina Müller, entitled Interpretations, is a partial retrospective of their work from 2003 until today. It represents about 20 projects (publications, posters, promotional materials, etc.) that are linked by the idea of the dialogue between designers with other creators (artists, architects, designers, choreographers) or their practices, as well as a meticulous and inventive approach to all phases of print production, experimenting with printing processes, the use of unusual materials, procedures, etc.
The exhibition arises from the need to recapitulate the past twelve years of Bilić_Müller’s study in the field of visual communication design. These are the different ways in which these authors engage in dialogue with the work of other authors (artists or institutions with whom they have worked on certain projects), or with the user themselves.
INSTAGRAM CONSIDERS AD PRODUCTS TO COMPENSATE STARS ON IGTV
Instagram is talking with advertisers about IGTV, the first steps toward turning the fledgling video service into a moneymaking opportunity for both it and its homegrown stars and publishers.
In recent weeks, several advertising executives, speaking on condition of anonymity, say that Instagram has been slowly opening up about the potential to buy ads on IGTV, which debuted last year with longer video programs from internet celebrities like Lele Pons. IGTV is a standalone app and the shows are available on Instagram, too.
Instagram acknowledged it was exploring ways to support creators, including through ad programs, but would not discuss specifics.
Find out more here.
F1 PARTNERS WITH WESTBROOK STUDIOS FOR EXPERIENTIAL ENTERTAINMENT TOUR
Formula 1 has teamed up with Westbrook Studios and Apollo World Touring to initiate a new broadcast entertainment initiative which could hit screens by 2020.
Enhancing the sports entertainment offering the partnership will incorporate a range of A-list celebrities, stunts and challenges, supported by live music performances in host cities over F1 Grand Prix weekends.
The creative double whammy is designed to bolster fan engagement by providing new outlets for supporters to come together and get involved while also generating commercial partners with new opportunities to collaborate.
Find out more here.