DESIGN WEEK ZAGREB 2016 OPENED LAST NIGHT (#tdzg2016)
The 3. Design Week Zagreb, the largest event dedicated to the design in Croatia, opened last night and will last until 8 May, at Lauba and the neighboring building Hauba. Region partner are the Nordic countries, and every day of #tdzg2016 is dedicated to a different topic, offering an interesting and rich content such as national and international exhibitions of furniture, products and projects, conferences, panels and mini events in the city center. On Friday, 6 May, for the first time will be organized the Night of Design at more than thirty locations throughout Zagreb. This year #tdzg2016 has a charity character and helps the association Europa Donna to raise funds for purchasing an intraoperative radiation device.
“In the world of design we turn to everyday life as a source of creativity. The world around us gives us inspiration and ideas to nurture and improve. The design in our countries is minimalist, with clean and simple lines, and at the same time it’s a very functional design that contains only the essential elements. Design that you will see in this exhibition in many ways reflects our society – it’s innovative, functional, practical and, although you can feel a certain Nordic spirit, it has a lot things that highlight the peculiarities of each country,” reads the letter from the Nordic ambassadors.
CROATIAN DESIGNERS EXHIBITING IN GRAZ
As part of the Month of Creative and Cultural Industries, a project that includes a series of events, an exhibition has been organized in Graz by the Croatian Society of Designers, showcasing awarded works from the biennial exhibition ‘1314’.
Croatia will in turn in late-May host the exhibition which will present the achievements of the Austrian design at ORIS House of Architecture. Eberhard Schrempf, Director of Creative Industries Styria, this year’s partner of the project, points out that the creative industries are important drivers of innovation, growth and employment as well as parts of the economy that show the highest growth rates. “In our country, the sector of creative industries grew by 24.4 percent between 2010 and 2012, and their turnover has increased by as much as 15.5 percent and is currently reaching 1.5 million euros. Styrian creative industries employ 14,200 people, and the number employees in this segment grew by 7.7 percent between 2008 and 2010 and by 10 percent between 2010 and 2012,” boasted Schrempf.
LAVAZZA: FIRST ESPRESSO IN SPACE SERVED A YEAR AGO
Exactly a year ago, on 3 May, 2015, at 12:44, the first espresso coffee in space was served thanks to the ISSpresso, the first capsule-based machine intended for use in space. Innovative machine was produced in collaboration with company Lavazza and Argotec allowed the astronauts on the International Space Station to sip Lavazza espresso. Samantha Cristoforetti became the first woman from Italy who resided in the universe, but also the first astronaut in history who had the opportunity to enjoy an authentic Italian espresso in the earth’s orbit.
Since all the important components of the machine, for safety reasons, were further adapted to extreme conditions of space, ISSpresso machine is so complex and complicated that it weighs 25 kilograms. (Poslovni.hr)
NETFLIX ADS ACROSS PARIS ALLOW YOU TO FACE SWAP WITH YOUR FAVORITE CHARACTERS
As facial recognition software gets better and better, the internet is getting sillier and sillier. Earlier this year Snapchat launched “face-swapping” a selfie feature that allows you to actually swap your face with someone you’re next too.
Netflix, with the help of entertainment agency Darewin launched face-swapping ads in France, a first for TV. The genius idea has captured the attention of French influencers and bloggers. The ads include face-swaps for House of Cards, Unbreakable Kimmy Schmidt, Narcos and more.
EUROVISION SONG CONTEST TO MAKE US TELEVISION DEBUT LATER THIS MONTH
This month’s Eurovision Song Contest is set to be a truly global affair after Viacom snapped up the rights to broadcast the sing-athon in the US.
A deal reached with the European Broadcasting Union will see the continental contest brought direct to the homes of Americans for the first time later this month (14 May), opening up one of the world’s most lucrative television markets to organisers.
The musical event will be aired on the Logo cable network which has a reach of some 50m US homes with a daily diet of lifestyle content targeted primarily at the lesbian, gay, bisexual, and transgender community.
INSTAGRAM IS BRINGING VIDEOS TO ITS CAROUSEL AD FORMAT
Instagram is now allowing marketers to pick five videos—or a combination of videos and photos—for users to swipe through. Launch partners include Airbnb, Taco Bell, Hollister, IBM and W Hotels. (Below is an example from Airbnb.)
The new format is an extension of Instagram’s existing carousel ads for photos that the company unveiled in March 2015. According to James Quarles, Instagram’s global head of business and brand development, the platform’s video views have increased 40 percent in the past six months.
Instagram claims that Carousel ads have shown that swipeable series perform better than single, static images. Instagram’s internal studies have shown an increase in ad recall, and from a performance standpoint, such ads have driven a 58 percent lift in conversation rate.
