Drugi jezik na kojem je dostupan ovaj članak: Bosnian
By: Adnan Arnautlija
ALJOŠA BAGOLA AND ŽARKO VELJKOVIĆ IN THE JURY OF THE 23RD GOLDEN DRUM
Graham Lang, Executive Creative Director of Y&R South Africa, the president of the jury in the Best Piece section at 23rd Golden Drum, has been joined by ten internationally renowned experts from the creative industries.
Members of the jury in the Best Piece section are: Jury President Graham Lang; Ayşe Aydın, Executive Creative Director, Y&R/Team Red, Turkey; Aljoša Bagola, Executive Creative Director, Pristop, Slovenia; Ferenc Benesch, Executive Creative Director, Geometry Global & Ogilvy & Mather Hungary, Hungary; Francesco Bestagno, Creative Director, Demner, Merlicek & Bergmann, Austria; Kirill Blinov, Creative Director, Digital Arts Network Moscow, Russia; Denys Keleberdenko, Creative Director, BBDO Ukraine, Ukraine; Adam Kerj, Executive Creative Director, McCann World Group Nordics, Sweden; Jari Ullakko, Executive Creative Director, SEK, Helsinki, Finland; Žarko Veljković, Creative Director, Saatchi & Saatchi Belgrade, Serbia; Ricardo Wolff, Creative Director, DDB Berlin, Germany.
President Graham Lang said: “The Grand Prix has to achieve two things. It must make you crazy jealous, and it must inspire you. And you have to feel it the moment you first see or hear the idea.”
COCA-COLA’S INNOVATIVE AND REFRESHING WAY OF ADVERTISING
In this hottest time of the year, Coca-Cola decided to refresh the citizens of Dubrovnik not only with its famous drinks, but also with a special innovative way of advertising. At the bus station on Pile, the company has set up a ‘refreshment zone’, a special city light ad that sprays water mist for refreshment of bystanders at a push of a button.
“Against the unbearable summer heat, it is best to fight with a bottle of liquid and a refreshing chilled Coca-Cola. But if you don’t have it by your side when you find yourself in this part of town, and you long for refreshment, Coca-Cola offers salvation just around the corner,” said Vesna Vlahović Dašić, marketing director of Coca-Cola Adria. “The station at Pile is our little oasis which we prepared for all passers-by and travelers because we know that standing and walking in the sun can be difficult to endure.”
This innovative and unique way of advertising is set up in collaboration with Europlakat, and is part of the latest Coca-Cola advertising campaign Taste the feeling.
“We are pleased that Coca-Cola has recognized us as partners in this innovation, and I am sure that this is just the beginning of future collaborations,” said Dr. Dinko Ivan Dogan, General Manager of Europlakat.
INDOOR KREATIVAC 2016 COMPETITION OPENED
B1 Plakati again this year organized competition INdoor Kreativac 2016. The award INdoor creative is proof and recognition to be awarded at national and regional level to the best-in-class. Effective, targeted marketing campaigns are those that provide a return on investment, and the importance of effective communication is bigger by the day. Today it’s more important than ever that the budgets are not spent in vain, and in the wrong way.
The competition is open until 09 September 2016.
Eligible for competition are: all works that appeared in the period from 31 August 2015, to 31 August 2016, on some of the media of B1 Plakati in a particular, implemented campaign, or works of creative agencies for a specific client (who with their signature approve participation), for a campaign that was not realized in the media of B1 Plakati, but is intended for advertising on any of the media of B1 Plakati.
Jury of B1 Plakati will select 10 works that will be presented through an exhibition at the Weekend Media Festival in Rovinj. Participants at Weekend Media Festival will vote for the most creative work, exclusively through ballots in the accreditation center of WMF.
The three most creative works, in the opinion of the audience of WMF, will receive the INdoor KREATIVAC award, and the work with the most votes will win 10,000 HRK voucher usable for media of B1 Plakati until 31 December 2017.
IAB EUROPE: RESEARCH ON DIGITAL VIDEO ADVERTISING
Consumers spend more and more time on digital video content and, as shown by data, investment in this area in the last year increased by 35 percent. To find out what kind of relationship toward the digital video advertising agencies and advertisers have today, what their orientation in planning communication strategies is and what kind of importance they attach to it, IAB Europe has prepared a ten-minute questionnaire that will be available until 26 August 2016.
Your answers can contribute to better understanding of the attitude towards the digital video advertising in Europe. The study questionnaire is available here.
POKEMON GO MAY INK SPONSORSHIP DEAL WITH MCDONALD’S IN ASIA
Gamers may soon be able to get a side of Pokemon with their Big Mac, with reports suggesting that Nintendo’s wildly popular Pokemon Go mobile game is poised to ink a sponsorship deal with McDonald’s.
The partnership has yet to be confirmed but a snippet of code found in the Pokemon app hints that McDonald’s could soon be a sponsored location within the augmented reality title which lets users catch virtual Pokemon in a real-world setting.
It’s not yet known where the partnership will be debuted but several commentators have pointed to Japan as being the obvious platform due to it being the birthplace of the franchise.
Gizmodo said that as part of the sponsorship, every McDonald’s restaurant in the chosen country will either be a PokeStop or a Gym – places where people can collect ‘supplies’ or battle against others in the game.
FORBES MEDIA HANDS PRESIDENTIAL ROLE TO MIKE FEDERLE
Forbes Media has promoted its chief operational officer Mike Federle to president in a bid to help drive the company’s focus on creating new global expansion opportunities.
In his new role, Federle will be responsible for running the publisher’s existing media business as well as its intersection with any new businesses that the company launches. Federle will oversee the content creation, editorial, product development, sales, marketing and corporate functions and will report to Forbes Media’s chief executive Mike Perlis.
MANCHESTER UNITED ANNOUNCE VIRGIN MONEY TIE-UP
Manchester United has named Virgin Money as their UK financial service partner from the start of the 2016/17 season. The four year tie-up will see the bank offer a range of products and services to the football club’s fans as well as its three million strong customer base.
Manchester United group managing director, Richard Arnold said: “This exciting partnership brings together for the first time two iconic brands; two industry leaders who have a reputation as innovators in their fields. I have every confidence the values we share will make this partnership a great success, above all for our loyal fans who will soon be introduced to a range of products that will bring them even closer to the club they support.”
Jayne-Anne Gadhia, chief executive officer of Virgin Money added: “We’re proud to be the official UK financial services partner of Manchester United FC. This new partnership enables us to combine Virgin Money’s excellent financial products and customer service with the reach of Manchester United, one of the biggest football clubs in the world. We’re going to create some very special products and exclusive offers designed especially for fans, with real rewards that money can’t buy. We’ll be launching those soon and can’t wait to get started.”
WINE WITH A STRAW? YES ACCORDING TO A NEW MILLENNIAL BRAND
Violet Benson (@daddyissues_), comedian and internet personality, has co-founded a new line of wine with Anthony Allport, Chief Executive Officer of Fine Wine Agency. The new line of wine will also feature a half-bottle of rose and straw to revolutionize the consumer experience.
Instagram’s “Meme Queen” and Fun Wine Co have collaborated to create a new wine line accessible to consumers, providing millennials with a chance to enjoy and explore a relatable lifestyle brand. Fun Wine Co includes Red, White and Rosé (750ml) and features Rosé (375ml), a half-bottle with a blue-and-white-striped straw that is lipstick friendly and thus perfect for drinking poolside with the squad.