Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Urška Saletinger, Program Director, Diggit
One of the speakers at the 06th DIGGIT will be Primož Žižek, Elaborat, who will take the participants through the examples of digital practices in the region. What VR, MR and AR will bring will be the topic for Katarina Kresić, Viar, and Sebastian Požlep, Art Rebel. From Tomislav Car, Infinum, participants will learn how to build products that are not worthless. How does Chief Innovation Officer understand digital will be explained by Alexis Zrimec, Abelium. Simon Belak from Go-Opti will reveal how new markets are conquered with data driven strategies. Possessing stuff is the thing of the past, and the future is focused on services, according to Marko Javornik, Comtrade Digital Services. Timotej Gala, IAB Slovenia, will present the results of research of digital investments in Slovenia, Europe and the world. Simon Struna, iPROM, will speak what kind of future awaits us in advertising.
The main lecture of the 06th Diggit will be devoted to digital transformation – Steven Van Belleghem will talk about the process of developing new customer relationships. Van Belleghem is the author of three bestselling books, The Conversation Manager, The Conversation Company and When Digital Becomes Human, which will be available in the Slovenian language. He’s a partner at the consultancy Nexxworks, co-founder of Zembro startup and the content marketing company Snackbytes. Steven Van Belleghem is world renowned speaker and expert in the field of customer relationships in the digital world.
Within the main program, Marius Ivanovas, Httpool Baltics and Luka Žnidaršič, Httpool Slovenia, will talk about personalized marketing activities for the right business decisions. Petar Mesarac, Red Orbit, will share with participants more about KPIs that drive user experience on websites. Ana Mirković, Digital Communications Institute, will reveal why good marketing in social networks requires us to learn to listen. Tim Cain, Digital First Media and Damian Planinc, Get.in, will walk participants through seven steps to excellent native advertising.
Program of the 6th Diggit is set in four thematic units that are, according to this year’s program director, Urška Saletinger, relevant and necessary for understanding today’s hectic digital ecosystem. The first thematic section will include new technologies and tools in the digital and mobile advertising. The second will place new business models to the fore, followed by trends in digital or mobile advertising, and the fourth part will discuss new trends in the field of social networks and new competences of modern communicators.
More about the program at www.diggit.si.