Drugi jezik na kojem je dostupan ovaj članak: Bosnian
After almost a year of rest, Pan returns to the beer scene with a grand entrance. In addition to the new label design, it has also changed the brand positioning. As part of the new Pan campaign in 2017, the agency McCann Zagreb designed an almost perfect spot called “#NoOneisPerfect”, or #NitkoNijeSavrsen in local language.
The creative idea sends a message that there are actually no mistakes in life, only experiences to learn from. Sometimes we think that eyeing a handsome waiter while sitting with a boyfriend in a café is OK, and that exercise is overrated because miraculous bands can bring us a six-pack abs with no fuss at all. Pan jumps in to help as a friend who says that “No one is perfect” and that everything is normal as long as you have your friends beside you, and a beer to raise a toast to your mistakes.
Mislav Pavić, marketing manager for the mainstream segment and Vlatka Večerin, brand manager for the mainstream segment, said: “We have to admit that this was one of our more pleasurable experiences. From the very beginning of the project, creating a new positioning, developing creative solutions to the very production of spots. Everything went like clockwork. The results are more than satisfying so we can say that we are very proud of what we have achieved in the last couple of months. In cooperation with the agency, we continue to develop the new platform and create many more good things.”
#AlmostPerfect creatives on this project were Daniel Vuković and Boris Miletić, art direction was in the hands of Igor Miletić, and the project was impeccably led by Saša Ivan and Ines Kalinić. Production was done by Mint2, directed by Đorđe Jovanović, bettwr known as Djolo Djolo (#NoOneisPerfect, as we said). :)
You can see the #AlmostPerfect spot below: