Some of the ads within the advertising blocks during the Super Bowl really stood out. Check out the selection of the best ads in the opinion of creative directors of the McCann agencies within the I&F Grupa, with a brief explanation of their choice.
Amela Barlov, Art Director, McCann Sarajevo
“Michelob ULTRA – Robots” is my favourite. It brutally and originally showed how life perfections means nothing if we don’t know how to enjoy life J A great ad, and short, which I like, and everything is said.
http://www.youtube.com/watch?v=nNfv9wsttKE
Annukka Puttonen, Creative Director, McCann Helsinki
My favourite was the Washington Post ad with Tom Hanks. The reason for that is the fact that we have world leaders accusing the free press for spreading fake news, so it is important to remind people that there are journalists who gave their lives in defence of the right of people to hear the truth. A powerful campaign!
Daniel Vuković, Chief Creative Director, McCann Zagreb
“100 Billion Words by Google”, next to all campaigns trying to entertain, shock, impose themselves with bizarreness or expensive celebrities, Google based their campaign on their functional service, and the one true fact that is beautiful in itself, and represent the hope for all people that the world can become a better place.
http://www.youtube.com/watch?v=uXfJc8up6cM
Džemil Omerika, Senior Graphic Designer, McCann Sarajevo
“Devour”, since it gives an interesting take on food addiction J
Gazmend Pinjolli, Creative Director, McCann Tirana
“Microsoft: We All Win”, first it touches you emotionally, and then it gives the brand a meaningful cause/role and a challenge to solve.
http://www.youtube.com/watch?v=_YISTzpLXCY
Josefine Richards, Creative Director, McCann Stockholm
My favourite Super Bowl campaign has to be the Skittles Musical. If you want to put a crazy amount of brand energy into a 30-second ad, why not put it into a 30-minutne Broadway show?
http://www.youtube.com/watch?time_continue=35&v=1nIJCtq9KOk
Sandra Vujović, Creative Director, McCann Podgorica
“The 100-Year Game” – Why? First and foremost because it points out the difference between a “job” and a “life calling”. Only a life calling can be done with great passion and enjoyment, regardless of time and place, and it becomes our way of life.
http://www.youtube.com/watch?v=tJjiIuH1VnY
Vladimir Ćosić, Digital Creative Director, McCann Beograd
“Not Everything Makes the Cut”, unlike many brands trying to fake how modest, emotional, full of understanding, truthful, honest and warm they are, in order to sell us their products, Amazon made a very expensive ad, filled with (great) celebrities, and yet auto-ironically created a very entertaining spot.
