Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Peter Sunde
In addition to the already announced Alex Brown, a new star of the festival has been announced – co-founder and former spokesman for the infamous site for torrents, The Pirate Bay, Peter Sunde, as well as other interesting speakers and activities.
In the digital age, when anyone can become a creator of content, it is especially important to develop an awareness of the power and responsibility that comes with it. Peter Sunde Kolmisoppi is a political and computer expert who is best known to the public as co-founder and former spokesman for the portal The Pirate Bay. Because of his participation in the spread of pirated content, he was sentenced to five months in prison, and at the Days of Communication he will speak specifically about accountability in the digital age and invisible power structures that affect us all.
Director of development at the Psychometrics Centre in Cambridge, Vesselin Popov, will come to the Days of Communication to explain how the predicting algorithms Apply Magic Sauce use psychological data and social data to create user profiles that are then used in political campaigns or communication of corporations. How much this method can be crucial in a campaign is evidenced in its role in the recent US presidential election, and the referendum held in the United Kingdom. Popov will present all the benefits of using this technology, as well as how to properly apply it in marketing communications in order to prevent potential abuse.
Visitors at the Days of Communication can also expect a lot of content from the Cannes Lions festival, such as speakers and video section of the award-winning projects from around the world and lectures. Attending the Days of Communication is also the Director of Awards of the Cannes Lions festival, Simon Cook. As in previous years, organizers continue with the famous festival format “Beer After Program”, with casual discussion on current topics, and the program is also full of educational workshops and entertainment content.
All information on the packages of individual registration fees, as well as a detailed program of the festival can be found on the official website of the festival www.danikomunikacija.com.