Drugi jezik na kojem je dostupan ovaj članak: Bosnian
BE CAREFUL WHAT YOU READ: PR IN CRISIS SITUATIONS
As part of the program of book festival Be Careful What You Read, which brought together over thirty publishers from Serbia, a panel was held Friday titled PR in crisis situations, in which speakers were Dr. Sanja Vučinić, author of the book Communication Strategies in Crisis Situations, and Stana Šehalić, Secretary General of UEPS and a long-time editor of technical publications.
The author of the book on crisis communications, which won the Golden UEPS recognition as the best publishing project, pointed out that her greatest challenge in dealing with this subject was to investigate the key traits of crisis communication, which help to bring order to chaos. The book Communication Strategies in Crisis Situations gives an overview of all the strategic planning phases: from research and forecasting crises, to the detailed analysis of the proactive and reactive strategies, defining key messages and selection of appropriate communication techniques and tools, as well as the establishment of the crisis staff.
“A crisis is something that happens every day, but what the author of this book says is that you should always be prepared in advance for a crisis, and when it occurs, it should be resolved in a timely manner,” said Stana Šehalić. She added that the book observed theoretical and practical developments in relation to the time of a two decades ago when PR was just coming to this area, and that the book is the result of precise and quality methodological research.
WHO WILL BE ON THE SPONSORSHIP TOP OF EUROPE?
The reference European body for sponsorship, the European Sponsorship Association (ESA), on 11 February in London will select the best cases of sponsorship practice in a number of categories of ESA Excellence Awards.
The most prestigious award will again be in the category Best of Europe, in which three projects from our region are competing for the prestigious title, after being selected at the Sporto Awards competition. The best projects of individual countries which competed in the category of Best sponsorship are automatically included in the run for the Best of Europe. Slovenia is joining the competition with the project Fructal / Frutabela LAB, Croatia with Grawe and campaign Pokreni and Serbia with the project Frikom Basket. Besides them, competing for the prestigious award are also sponsorship projects from Belgium, Finland, Germany, Ireland, Sweden, Switzerland and the Netherlands.
TESTING ALREADY UNDERWAY: FACEBOOK PREPARES FOR THE CHANGE OF THE DECADE
Facebook has finally decided to respond to the requests of users who for years now demand the introduction of ‘dislike’ button. The offered solution will again not explicitly have the ‘dislike’ term, but will have six other reactions. ‘Reactions’ are the company’s response to the cries of users, who for a long time now are not satisfied with just liking, but want to dislike certain news, and in this way express their opinion.
In addition to the like, the ‘reactions’ include ‘love’, ‘haha’, ‘yay’, ‘wow’, ‘sad’ and ‘angry’, which were last year released for testing in six different countries. Now Facebook will allow them to all its users.
All reactions were selected in collaboration with sociologists. They also analysed the reactions of people to various posts, so all reactions could be reduced to six different emoji.
Using the ‘reactions’ will be extremely simple. The like button will remain unchanged, but other reactions will be accessed with a longer press on the like button, after which a menu will appear with the other reactions. The exact date of the introduction to profiles of all users is still unknown.
FACEBOOK’S NEW GLOBAL CREATIVE DIRECTOR, ANDREW KELLER
Facebook announced that they have hired the former CEO of agency Crispin Porter + Bogusky, Andrew Keller, as their new Global Creative Director. Keller left the CP + B last year, after five years holding the CEO position in the agency. In this newly created position at Facebook, Keller will work to build partnerships with global creative agencies. Keller is not the first agency talent that sailed into the tech waters. The former creative director of Rosetta, Lars Basholm, joined Google in a similar position, and shortly before him the former ECD of TBWA, Rudi Anggono, also joined Google.
LEGO UNVEILS ITS FIRST DISABLED MINIFIGURE
Lego has released their first disabled minifigure. The minifigure represents a young man in a wheelchair, and came as a response to the frequent criticism aimed at them, but also Playmobile, regarding poor representation of youth with disabilities in their toys. Thus, Lego has included this minifigure in its offer in response to the campaigns calling for more inclusivity. Mattel has also recently introduced its new Barbie dolls that will come in a variety of body types.
APPLE FORMS A VR TEAM?
After advances in the field of VR Technologies from Google and Facebook, apparently now Apple has also formed a specialist team which will explore the possibilities of this medium. The team is reportedly made up of “hundreds” of people working on the projects of virtual reality, writes the Financial Times. The members of the team are prominent leaders in this field, including former members of the Microsoft’s Hololens team. Unsurprisingly, Apple has not confirmed the existence of such a team, but it would seem likely, especially given their recent investments, such as buying the VR startup Flyby and hiring Doug Bowman, one of the leading experts for these technologies.