The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, debuted an online video campaign from Toronto agency Zulu Alpha Kilo to promote the call for entries for the 2019 iteration of the prestigious One Show awards.
Part of the agency’s “Win Pencil, Draw Respect” campaign, the videos use humorous before-and-after scenarios to depict how the life of a creative improves dramatically after winning a coveted One Show Pencil. The campaign also includes posters, banners and simple animated videos.
all the spots were directed by Jono Hunter with production company OPC. “We wanted to tap into real industry insights that creatives have experienced.” said Zak Mroueh, chief creative officer and founder, Zulu Alpha Kilo.
“Whether it’s being in a jury room, resigning from a job, or simply asking for a bigger monitor, once you’ve won a One Show pencil there’s an increased level of respect that comes with it that would impact how those scenarios play out. We wanted to dramatize that.”
The One Show entries can be submitted now at http://www.oneshow.org. The early deadline is November 30, 2018, when the first batch of entries will be judged in a preliminary round. The final deadline to enter is January 31, 2019.
