Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: We Are Social Media
Some still romanticize agency life. Glamorous and fabulous is all that many see when it comes to the advertising business. Those thinking they will be creative directors within a year couldn’t be more wrong! At least that’s the message of this video from Zulu Alpha Kilo agency.
We all know agency life is not easy. Some manage it better, some poorer, but the fact is it is not easy. Zulu Alpha Kilo wanted to set the record straight, with a hilarious hyperbole. The video brings a creative boot camp for young agency recruits, called “Scared Straight Out Of Advertising”, in which senior creatives “explain” to the youngsters just how wrong they were for entering the industry, and the end result is highly entertaining.
“Scared Straight: Out of Advertising” isn’t actually purely comedy. Zulu Alpha Kilo is looking to fill 14 new positions, and is committed to developing young people for the business. Earlier this year, the agency launched “$40k a Year Employeeship” – an initiative that gives any soon to be or recent graduate seeking an internship as an art director, designer, or copywriter the chance to forgo an internship all together.