One of the most popular regional conferences, PRilika, which is traditionally organized by the Serbian Public Relations Association (DSOJ), will be held in Belgrade hotel Metropol, on 2 and 3 December 2016. The eighth edition of the conference will bring together some of the most famous international and local experts in the field of public relations who will talk about global trends, and will present to the participants current developments and directions in communication.
“Our story is what sets us apart from others. Guided by rapid changes in technology and the market in general, companies are trying to present their products and services in an original and interactive way. VR, AR, interactive billboards, are only some of the trends that are current in the world, and increasingly in our country. Following the tradition of previous conferences, this year we have gathered a large number of renowned experts who together will make this event a great opportunity for quality dialogue, the exchange of regional experience and improving professional standards,” said Jelena Šarenac, President of the Board of DSOJ.
Under the slogan New age. New trends. New communication this year’s PRilika will host renowned speakers from Europe, Serbia and the region.
The audience in Belgrade will have the opportunity to hear Professor Scott E. Fahlman, a longtime researcher in the field of artificial intelligence and robotics and the man who in 1982 proposed the use of a smiley symbol, from which emerged a worldwide phenomenon of online emoticons.
This year’s PRilika will also host Nadav Avidan, Global PR Lead at Viber, while the Executive Director of Communications at Mubadala, Brian Lott will explain closer how PR works in the Middle East. Teodora Migdalovici, trainer of creative thinking, will hold a workshop on the use of creativity in PR, while Lazar Džamić, a longtime creative strategist at Google ZOO EMEA, will share advice on how to adjust PR tools to the modern digital world in which it has never been easier to avoid some promotional content.
Among the participants are also Maxim Behar, president of the international network of public relations organizations, Barbara Krajnc, a consultant for corporate communications and long-time director of the Golden Drum Festival, Tamara Bullock, partner at Altitude Strategies and Director of Hanson Search company, Arun Sudhaman, president and editor in chief of Holmes Report, Kristina Ercegović, founder of the regional project Business Café, who will talk about the power of networking, Ana Šimunović, PR of Film festival in Pula, Nataša Trslić Štambak, regional director for Southeast Europe at agency Grayling, Anđelko Trpković, Executive Director of Publicis One Serbia, Milica Stefanović, Senior Public Affairs Manager at Coca-Cola and Ana Mirković, Executive Director of Digital Marketing Institute.
During the conference, there will be two important panels – the Regional Panel, which will address the challenges of the industry in different countries of the region, and the Media Panel which will review the ethics of reporting in the media.
More information on the conference is available at this link.
