WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Use of Partnerships and Sponsorships category for its Media Awards 2017, an international competition that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.
The Effective Use of Partnerships and Sponsorships jury will look for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.
The jury, made up of client-side and agency-side senior industry experts, will be chaired by Jerry Daykin, Head of Global Digital Media Partnerships, Diageo, where he was appointed to lead and strengthen Diageo’s relationships with a range of key global media partners, joining their global digital centre of excellence and supporting their wider digital transformation drive.
The full jury line-up for the Partnerships and Sponsorships category and their full biographies are available here.
The WARC Media Awards are free to enter and papers submitted as effectiveness case studies are welcomed from any territory and communications discipline.
The closing date for entries is 19 September 2017. More information and details about how to enter can be found here.
