Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Regional trade associations in the field of market communications have signed a letter of intent aimed at joint action to raise the level of professional standards and the quality of market conditions in which their members are operating, based on good practices and in accordance with the highest international standards.
Associations, agencies, advertisers and other professionals working in the markets of the region face similar challenges, both nationally and internationally. That is why regional cooperation is the key that will contribute to a faster and more structured market development.
The signatories of the letter are market communication associations from Croatia, Macedonia, Slovenia and Serbia, namely: HURA (Croatian Association of Communications Agencies), IAA Serbia (International Advertising Association), MAAM (Macedonian Association of Marketing Agencies), SOZ (Slovenian Advertising Association) and UEPS (Association for Market Communications of Serbia).
Through the Letter of Intent, regional associations pointed out the following:
- Business standards – development and affirmation of high business standards in all countries of the region, especially because of the fact that more and more clients have a regional presence and/or projects.
- Pitch practice – advocacy for equal standards of market competition based on best international practice.
- Ethical standards – development, promotion and application of ethical standards in the industry at regional level, with respect to possible cultural and sociological differences (bearing in mind that communication from local projects is often transferred to international) and integrity in work.
- Regulation and self-regulation – working on improving and harmonizing self-regulatory business framework, creating a common platform of action and exchange of guidelines in terms of legal, regulatory and self-regulatory issues and protection of intellectual property.
- Collaboration – providing additional value to members of trade associations, promotion of existing events organized by the associations and exchange of public documents and good practice guidelines.
- Promotion – affirmation of basic values of communications industry and joint activities of national associations in their environments, work on reputation of the industry.