Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: Adweek
You’re watching your favorite beauty vlogger broadcast live as she drives her car around town. She looks away from the road to check her phone and read questions from fans. Suddenly, the picture goes haywire, and the vlogger screams amid sounds of shrieking metal and smashing glass. She’s apparently been involved in a devastating crash. The scene fades to black.
When this horrifying bit of video streamed live on Dec. 16, some 2,500 users were looking on in horror and dismay, shocked by what had evidently occurred.
Thankfully, it was only an ad—a PSA by BBR Saatchi & Saatchi for Or Yarok (the Association for Safer Driving in Israel) featuring local YouTube star Ashley Waxman Bakshi. After 10 seconds, she reappeared on screen, live in every sense of the word, to explain what was going on and warn viewers about the dangers of distracted driving.
Here’s a case study video that puts the project in perspective:
Below is the original vlog video in Hebrew. The “crash” takes place about six minutes in. It’s not graphic, but such completely unexpected violence packs considerable impact.
By the next day, more than 57,000 users had viewed the clip across all platforms.