Campaigns for Byblos Bank, Louvre Abu Dhabi, Nissan and Saudi Telecom Company are among the 15 winners of this year’s WARC Prize for MENA Strategy 2018.
Now in its second year, the prize is in search of the best strategic marketing thinking that has driven results in the region. The Grand Prix, awarded to TBWA\RAAD for the ‘Camelpower’ campaign, saw Nissan Middle East create a new industry benchmark for automotive desert performance.
A further three Golds, five Silvers, six Bronzes and three special awards, recognising specific areas of excellence, were also awarded by the judging panel made-up of 18 client- and agency-side top industry professionals chaired by Wasim Basir – Director, Integrated Marketing Communications, Coca-Cola MENA.
Winners of Gold WARC Prize for MENA Strategy 2018 were: TBWA\RAAD with project ‘Highway Gallery’ for Louvre Abu Dhabi, United Arab Emirates; FP7/BEY with ‘There’s no home like home’ campaign for Byblos Bank, Lebanon; and J. Walter Thompson with project ‘Unveil Saudi’ for Saudi Telecom Company, Saudi Arabia.
You can find more information on the strategies of the winning campaigns and view the winners of the WARC Prize for MENA Strategy 2018 here.
