Drugi jezik na kojem je dostupan ovaj članak: Bosnian
27th Slovenian Advertising Festival (SOF) will be held on 12 and 13 April at Hotel Kempinski Palace in Portorož.
Karmen Škoda Piško, President of the 27th SOF, announced the next festival saying: “At the 27th SOF, we want to celebrate creativity and all the strange, ethically seasoned solutions that rank the advertising industry among the most important subjects of the Slovenian economy. The Slovenian Advertising Festival is the creative and business center for all advertisers, media, agencies, production groups, start-ups and everyone who ‘has a nose’ for ads, stories and ideas, spiced up with Slovenian creativity. Stories and ideas can make us wonder and they can inspire. The added value gained strengthens us as an industry that does an important job. And our job is such that it promotes the uniqueness and therefore competitiveness, opening up new jobs.
“In 2016, Slovenian advertising industry made magnificent contribution to Slovenian economy. We exceeded one billion euros in gross investment in advertising. In our market there are 7,182 advertisers (source: Ipsos, 2016), 69 advertising agencies (source: MM, June 2017), 11 media agencies (source: MM, June 2017) and 249 media (source: Ipsos, 2016). The advertising industry accounts for 2.6 percent of total GDP, and each euro invested in advertising contributes €4 to the Slovenian economy (in the EU this contribution is €7).