For the first time in its history Pan is sponsoring UEFA EURO. To be more precise, Pan is the first Croatian brand that has ever been given such an opportunity. As a good host, Pan decided to host its most loyal fans in France. After a long search, the last three people in the world who didn’t know that by sending codes from Pan bottle caps they could win tickets to the UEFA EURO were found, and they were left to devise ways to bring France to their favorite pub. There were all sorts of ideas, but they soon realized that the simplest way was to enjoy Pan and wait for the draw.
Marija Jakeljić, Marketing Manager – Mainstream Segment, Carlsberg Croatia, said: “As always, the creative workshop of McCann Zagreb and Fahrenheit managed to respond to all the challenges that we put in front of them. This time it was first and foremost to communicate the great, important Pan sponsorship of UEFA EURO 2016. They came up with the idea of a campaign across all channels and materials – from TV spots to packaging and the BTL materials, in a simple and striking way. The testing of the script had great results, we had great fun on the set and we are confident that the reception from consumers will be great.”
The campaign was designed in collaboration with the production company Švenk, under the baton of director Nevio Marasović.
The people who came up with the creative idea were Hrvoje Škurla, Daniel Vuković and Boris Miletić. The project was led by Saša Ivan and Ines Kalinić. Leading roles went to Filip Detelić, Matija Kačan and Pavle Vrkljan.
Here’s how it all came out:
