Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
Oreo is promoting its latest on pack promotion with a football freestyling Facebook ad, reminiscent of kids’ TV challenge shows and created by Gravity Road.
The spot sees YouTubers Calfreezy and F2Freestylers tackle an Oreo-themed assault course, which features swinging rainbows and clouds, and a cookie-shaped target shoot-out. As the influencers complete the course, they’re treated to an ‘epic’ Oreo dunked in milk.
The one-minute hero piece – the Dunk and Win Challenge – was teased on social with two individual teaser films that saw the F2Freestylers and Calfreezy show off their signature moves to practice their Oreo trick shot dunks.
The social ad was designed to support the Mondelez brand’s latest on-pack promotion, which offers consumers the chance to win a variety of prizes via its Wonderfilled campaign. The promo activity has been additionally supported by Carat and H+K, while Mondelez is handling digital in-house.