Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Source: TheDrum
It’s easy to look past people whose lives don’t seem to matter, especially in a crowded city. But first appearances may not tell the whole story. That’s the concept behind Ogilvy Italy’s new spot for the NGO Emergency.
In ‘Every Person Matters,’ the spotlight is on one of those people that get overlooked and dismissed. It is the story of Jalal, an Indian man who blends into the crowd of city peddlers in Milan, often dismissed by everyone he encounters, but eventualy becomes a hero.
Inspired by known situations of immigrants doing great gestures of humanity, Emergency, which provides free medical treatment to victims of war and poverty, highlighted this story to illustrate that every person matters and that their stories often go deeper.
“We firmly believe every person matters, and can make a difference,” said Rossella Miccio, president of Emergency. “Recognizing everyone’s dignity is our better antidote against racism and indifference. And this is the best thing we can wish to everyone for the next year.”
The organization noted that in 2017, over 65.6 million people were forced to leave their country: an unprecedented number. Every minute, 20 people were forced to leave their home.