Source: TheDrum
This Christmas, Nutella will launch a dedicated £1.1m TV campaign as part of a wider investment into the brand over the festive period.
The campaign will feature new TV creative, festive snowman sleeves on its 400g, 750g and 1kg packs, and digital, social and experiential activations.
Nutella-owner Ferrero will be investing £8.2m altogether this Christmas to deliver new products across its brands, including advent calendars and new boxed chocolate products.
„Following a successful Christmas in 2016, it is important as a leading confectionery manufacturer, to offer products and ranges that help to cater for the different types of festive shopping needs,” said a Nutella spokesperson.
“Whether it’s to gift, to share or simply to treat and enjoy with loved ones, we know shoppers love our products and that they are a staple at Christmas.”
