Belgrade Sava Center spiced up its rich November program with the spectacle of creativity, which on Friday evening was held for the twentieth time to the delight of lovers of advertising and good fun. The cheerful audience were greeted at the entrance of the Sava Center with the music from the Naxi DJ Corner, and the true carnival atmosphere was further heated up by the sponsors and friends of the event: mts, Plazma Mini-Mini, Jana Vitamin, Sensation, Idea, Frikom, Golden Rose, Ušće Shopping Center, Avon, Grand Motors and the Tourist Board of Belgrade.
The theme of this year’s mts Night of the Ad Eaters was in the sign of ecology and the message Belgrade I love you.
The packed hall of the Sava Center looked amazing with the glowing, neon bracelets of Jana vitamin, Noizz whistles and balloons of the mts Night of the Ad Eaters.
At the start of the evening audience was brought to tears with laughter by the special ad eater, actor and comedian Branislav Petrušić Petrucci. And then, the stage was taken by Snežana Dakić, who hosted this same program back in 1996.
Brand Serbia award for the best promotion of Serbia in the world went to the water polo team of Serbia, which this year crowned all their previous successes with a gold medal at the Olympic Games in Rio and showed how to play wholeheartedly for your country. On behalf of the water polo national team of Serbia, award was received by coach Dejan Savić and striker Filip Filipović, to the general delight and ovations from the audience who used their Noizz whistles to express their joy. The award was presented by Natalija Jegdić, executive director for private users at mts, who said that her company always invests in true values.
World Tour award for the local ad which has entered into the global selection of Night of Ad Eaters went to the ad Kaladont, recorded in 1926, and which is being preserved at the Yugoslav Film Archive. The award was received by Marjan Vujović, director of the Museum of the Film Archive, and the award was presented by brand manager Jelena Ljubomirović, on behalf of the Bambi company and their brand Plazma Mini Mini.
Best Non Profit award for the best advertising that deals with humanitarian work went to the campaign Watch others, think of yourself, by agency Mosquito Belgrade, on behalf of which the award was received by Srđan Vasić, founder and creative director. The award was presented by Nela Milić, representative of the brand Jana vitamin.
Fresh Talent award for young creatives who with their talent drew public attention within the campaign Belgrade, city of your Ideas, received Andrej Josifovski, architecture student and a star of street art, and the award was handed by Beka Zečević, dean of the European University in Belgrade.
Top Ad 2016 for the most popular domestic ad by audience votes went to the mts ad Perfectly sharp BOX packages. The award was received by Natalia Jegdić, and the award was presented by Dimitri Fleury, a representative of the cinematheque Jean Marie Boursicot.
Superstar in an Ad, audience award of readers of online portal NOIZZ for most popular actor in local advertising, was declared by Boris Trivan Creative Director of online portal NOIZZ, and it went to the actor Nenad Jezdić, or better known as the “best man”.
Belgrade I love you was the theme of this year’s mts Night of the Ad Eaters and Facebook competition for advertising recorded by a smartphone. The award went to Mimi Vlaovič, a student, and the award was presented by Tamara Stančev and Vuk Petrović on behalf of the company IDEA.
All this was a great introduction to the first of the four blocks of ads – a real feast that was prepared for the fans of creativity by the author and curator of the program, Jean Marie Boursicot.
The great jubilee mts Night of the Ad Eaters again fulfilled all expectations. It lasted until the early morning hours, and the audience took away some unforgettable impressions. This is the Night that is talked about and waited for throughout the year. And it was the sharpest of nights. For a reason!!!
