Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Managing pages on social networks seems simple enough, but when you dive into it you see that some people are doing better than you! Whether it’s about Facebook, as the most common social network in our region, Youtube, Instagram, Pinterest, Twitter, at the outset of managing pages on social networks it is important to determine what you want to achieve.
Do you want a presentation of services, product promotion, image building, interaction with users, or something else? It is important to know the target group, their age, habits, needs, problems. The above mentioned information help you to create a long-term plan – a calendar with details on social network posts – a content calendar.
When creating content for posts, be mindful of the authenticity of the text and photos. Make sure your photos are pleasing to the eye, interesting, with vibrant colors and that they send a specific message. Writing captions is often a challenge – devote it a little more time and make the title such that it will spark interest and draw attention. That’s what the headlines are for after all, right? When you have done all this, it is necessary to invest a minimum of €3 and some effort for your post to reach the selected desktop and mobile screens. Through simple steps in Facebook Ads Manager, set the post/ad and target the people you want it to be shown.
If you have a desire to improve your management of pages on social networks, create a strategy for communication and digital marketing, find out what to do when an unwanted comment appears, you can learn all of it at the seminar Marketing and Communication in Social Networks, which will be held on 11 October in Banja Luka, 12 October in Sarajevo and 13 October in Mostar, organized by the Agency for professional development Apriori BH.