The Croatian Association of Communications Agencies, HURA, hosted an annual meeting of trade associations at the level of Europe, which gather more than 2,500 agencies from 30 European countries, directly employing more than 120,000 people.
Dubrovnik hosted the two day gathering which discussed the news in the communications industry, the GDPR Regulation and the E-privacy regulations, which are yet to enter into force, but also the phenomenon of fake news and the importance of transparency. Representatives of national trade associations agreed that it is important to stand together in actions towards the institutions of the European Union, and to represent the common interests of the communications industry.
This was the first time Croatia was given the opportunity to host the European Association of Communications Agencies (EACA), and HURA (member of EACA) gladly accepted the opportunity. HURA President Davor Bruketa commented: “We are proud that the European Association of Communications Agencies recognized the proactive action of HURA and chosen us as the host of the annual meeting. At HURA, we saw this as an opportunity for a stronger involvement in international initiatives and the ability to actively influence the policies and processes that affect our work, such as the General Data Protection Regulation – GDPR.”
By participating in the European Association of Communications Agencies, HURA actively operates internationally with the aim of ensuring a better position of the communications industry in the market. At the same time HURA is active at the national level, educating experts through festivals and workshops that are systematically organized with the aim of advancing the profession.
