Drugi jezik na kojem je dostupan ovaj članak: Bosnian
In cooperation with UNIQA insurance, ZOO agency created another campaign for one of the leading insurance companies in Croatia. Theme of this campaign was big prize winning game – UNIQA offers 100.000 kuna and other valuable prizes for clients that decide to buy new insurance policies.
Campaign is built on one simple question: How would you spend 100.000 kuna?. The question provokes answers that are very personal. Someone would go on a trip around the world, someone would redecorate hers or his appartment and someone would, like the hero of this TV ad, buy a horse. Wishes, no matter how exotic they may be, can come true. All you have to do is buy an insurance policy from UNIQA insurance and you can win 100.000 kuna and other great prizes. With this prize winning game UNQA insurance positions as insurance that makes wishes come true and always gives extra value to its clients.
Besides the TV ad, ZOO agency also did a special video for Facebook and YouTube, OOH visuals, display ads, print ads and campaing landing page.
Co-creators of the campaign, besides UNIQA team and ZOO agency, are director Sašo Podgoršek and director of photography Branko Linta. The man in the saddle was actor Matija Kačan and his partner in crime was mare Aisha who endured a whole-day shooting like a true professional.