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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Gerety Awards: A new kind of awards show that will define and refine the industry of tomorrow!

The inaugural Gerety Awards will challenge the status quo of international creative awards circuit

04/02/2019
in News
2 min read
Gerety Awards: A new kind of awards show that will define and refine the industry of tomorrow!

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Does the world REALLY need another awards show?  NO. The world REALLY needs a new kind of awards show.

At a time when the advertising industry is trying to redefine itself, awards shows also need to redefine their role. This is the philosophy behind the Gerety Awards.

The creation of the Gerety Awards is designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries.

Judges include accomplished agency and brand leaders, from around the world, and their sessions will take place in London, Hamburg, New York, Mumbai, Paris, São Paulo, Stockholm, Beirut, Amsterdam and Sydney

The Gerety Award is a prize that current and future clients will want agencies to win.

The confirmed jury includes: Rosie Arnold, former CCO, AMV BBDO; Susan Credle, Global CCO, FCB; Nunu Ntshingila, Regional Director, Facebook Africa; Merlee Cruz-Jayme “Chairmom” and Chief Creative Officer, Dentsu Jayme Syfu.

 

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Gerety Awards: A new kind of awards show that will define and refine the industry of tomorrow! 6
Gerety Awards: A new kind of awards show that will define and refine the industry of tomorrow! 5
Gerety Awards: A new kind of awards show that will define and refine the industry of tomorrow! 4
Gerety Awards: A new kind of awards show that will define and refine the industry of tomorrow! 3

1. Susan Credle

2. Rosie Arnold

3. Nunu Ntshingila

4. Merlee Jayme

Two persons responsible for the launch of this unique initiative in the creative industries are Joe Brooks and Lucía Ongay, who have more than 20 years combined experience working for advertising awards.

Joe & Lucia

The awards were born out of the belief that it is time to do something different: “When we first started talking to key industry leaders about our ideas for the Gerety Awards, we were surprised by the passion and enthusiasm about this concept. This convinced us that what the industry needs now is a new kind of awards show,” Lucia and Joe said on the occasion.

“Winning a Gerety will stand for the highest creative standards. As times are changing so should our approach to creativity. Our jury will redefine what is traditionally perceived as ‘normal’ for the advertising industry,” they added.

Named for Frances Gerety, the copywriter who coined the slogan “A diamond is forever,” the Gerety Awards recognises global talent, mentors and allies within advertising—the people who will define and refine the standard to which advertising should be held.

“With this commitment, Gerety Awards will ensure advertising is held to account and meets the standards clients expect. An awards show should be a focus group of advertising at its best; what better focus group than the Gerety Jury?” the organizers concluded.

The inaugural Gerety Awards are now open for entries. You can find out more about the awards at www.geretyawards.com. Also, you can follow the Gerety Awards on Twitter, Facebook and Instagram.

Partners of the awards include Thoughtbubble and TipsTank

Tags: Gerety Awards
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