Drugi jezik na kojem je dostupan ovaj članak: Bosnian
On July 9, at 19:00hrs, the Kortil Gallery in Rijeka will open the exhibition “Design with feedback – Ozeha: Zagreb – Rijeka” 45 -’48 -’90 -’95 -’95”. This is a significantly expanded version of the exhibition originally held in the HDD Gallery at the end of 2016, which dealt with the history of one of the first and largest advertising agencies in Croatia and the former Yugoslavia from the middle of the last century to the mid 90s. The exhibition is organized by the Croatian Design Association in cooperation with the Kortil Gallery, and the authors of the exhibition are Alira Hrabar Oremović and Slavko Henigsman.
Exhibition Design Feedback: Ozeha Zagreb – Rijeka ’45 – ’48 – ’90 – ’95 is conceived into four chapters that chronologically cover the formative and mature period of operations of the once largest advertising and marketing agency in our area. Although retaining the concept and basic structure of its version from Zagreb, for this occasion its authors, Alira Hrabar Oremović and Slavko Henigsman, have thoroughly investigated and presented Ozeha’s first branch office, founded in Rijeka back in 1948. Years from the title of the exhibition indicate the establishment of Ozeha (1945), the launch of its branch office in Rijeka (1948), the closing of the Rijeka branch office (1990) and the termination of the existence of this full-service agency in 1995.
This exhibition, adds to some of the well-known paradigms on the one hand, and on the other offers a certain set of information that will give today’s designer more insight into the work culture of his fellow colleagues from the past. Also, this exhibition presents for the first time the materials that have been neglected for years, and is in some way sends an appeal to the public, cultural and educational institutions to systematically address this issue.
The exhibition “Design with feedback: Ozeha” is funded by the Ministry of Culture of the Republic of Croatia, the City Office for Culture of the City of Zagreb and the Foundation Kultura nova. The Rijeka version of the exhibition is funded by the City of Rijeka’s Department of Culture.