The concept of meeting design has developed exponentially and gained a prominent position in the international event management scene over the past few years. To keep updated and stay tuned with global trends, EuBea – the European Best Event Awards –, in its 11th edition, has introduced this year the Meeting Design Award, as one of the five special Feature Categories in which it will be possible to enter events and live communication projects.
With the support of the Meeting Design Institute, this new award adds an innovative angle to the awards traditionally given in the industry.
“In launching this Award, EuBea shows its thought leadership as it is one of the very first organisations to embrace meeting design as a grown-up component in the meeting industry”, declared Maarten Vanneste, President of the Meeting Design Institute.
The Meeting Design Award employs the fundamental values of Meeting Architecture. To compete for the Meeting Design Award, in the context of the European Best Event Awards – candidates will be asked to fill a form to demonstrate how they performed in each of the stages of creating a more effective meeting, conference or event. For each candidate event, the MDI jury will be interested in how 1) the objectives were identified, 2) how the event was designed based on these objectives, 3) how the execution of the project stayed true to the design and 4) how the results were assessed.
These four successive stages are what makes an event more effective and impactful and are therefore an important methodology to resist cost cutting and answer the demand for a better ROI. They help generate not only great, amazing and impressive events, but also equitable, sustainable and accountable ones.
The Jury will be composed of experts and specialists from among the members of the Meeting Design Institute. They will look at the standardised submissions from qualified projects. Not only will the winner receive the iconic Elephant Trophy, but also a ticket for a certified 5-day Meeting Architecture training (valued at €2,500).
The Meeting Design Institute was founded in 2006 and is a member-based organisation of meeting design suppliers. The MDI helps the development of products, educates meeting professionals and creates business opportunities in the field of meeting design.
