Eko taxi has greeted the new Road Traffic Act prepared, and begins a new era in their business with a rebrand and expansion of services across Croatia. To this end, they will invest about HRK 15 million, with the main goal being the simpler use of services through application of modern technologies. Eko taxi unveiled its new image in which the letter “e”, as a commonly recognized symbol of the digital age, the modernization and use of new technologies, will symbolize the range of related concepts such as ecology and electric cars. The company retains all the fundamental traits of the brand identity, with an emphasis on ecological awareness, passenger safety and professionalism of drivers.
The biggest challenge was to remain faithful to the ecological approach while simultaneously modernizing the business of the company itself, in line with market changes. Up to now, the company has held 30 percent of the market in Zagreb, and with stronger brand elements and expansion on the national level it wants to achieve a larger market share in the whole of Croatia.
