When using Adwords you should take into account the following things:
- Quality Score (QS) – QS of your Adwords account contributes to better positioning, and with the better QS you will pay for clicks less than the competition that doesn’t pay attention to it;
- Setting goals or conversion – You can have several goals, and the most important ones are: Boosting ROI; Number of sales over a time period; Number of new subscribers; Minimum monthly revenue etc.;
- Campaigns – Separate Search and Display Network campaigns. It’s important to always do separate campaigns for Search and Display Network;
- Groups of ads and copywriting – Ads must draw attention of users and encourage clicks on the ads;
- Your web page – Purpose of the web page is to steer the user to what the page is intended for: Purchase of a product or a service, filling in application form, etc.;
- Keywords and phrases – There are three types of keywords that demand attention: Broad, Phrase and Exact;
Seminar Google AdWords: The most powerful tool of online advertising Seminar will save time and money and will properly direct the people who have recognized the importance of Google Adwords advertising. People who already advertise through Google Adwords will have the opportunity to exchange experiences. They will receive advice and recommendations on how to better take advantage of the opportunities Adwords offer to their business. The lecturer, Vice Božić, is a certified Google Adwords and Google Analytics expert, owner of digital agency Goads with over 12 years of experience in planning and implementation of digital campaigns for clients in the region and abroad.
The seminar will be held on Monday, 18 April, in Banja Luka, on Tuesday, 19 April, in Sarajevo and on Wednesday, 20 April, in Mostar. Organizer of the seminars is the agency Apriori BiH, and more information, the program and registration details can be found at www.apriori.ba.
