Kérastase, a luxury professional brand within the L’Oreal portfolio, is now available on online platforms in Serbia, Croatia, Slovenia, the Czech Republic, Hungary and Slovakia. These sites, presentational in character, represent a place with exhaustive and concrete information on the high quality, luxury L’Oreal line for hair care and styling.

“All new Kérastase platforms are user-oriented ie. made so that the user can get the desired information in a simple and logical way. For this purpose, we have integrated the Google map with highlighted salon locations that have Kérastase products for each country individually. This also allows each user to find the Kérastase salon in their vicinity and schedule a treatment,” said Danka Trbojević, Account Director at Drive Agency.

Kérastase sites were created for eight markets, for the AdBa Region (RS/SI/CRO/BG), the Czech Hub (HU/CZ/SK) and Romania. The first site was launched in Croatia in late May 2017, followed by launches in other countries. So far, there are six “live” sites, and soon the launch is planned in the remaining two – in Romania and Bulgaria. Visits to sites are growing day by day, in just a few months they have reached over 20,000 visits.

The main advantages of Kérastase platforms are modern, user oriented design, transparency and ease of access to information for all product categories. In addition to general information, sites also contain additional pages dealing with innovative products (such as Reflection and Fusio Dose).